Tools & Methods

Engagements

  • Goals & anti-goals
  • Metrics of success
  • Risks management
  • Problem statements
  • Prioritisation techniques
  • Stakeholders map

Ideation

  • Exploratory research
  • Evaluative research
  • Empathy map & persona
  • User Journeys
  • Service blueprint
  • Information Architecture
  • Ideation, storyboarding
  • Usability testing
  • Design studios & critique

Strategy

  • Product Vision
  • Assumptions & Experiments
  • Outcome-oriented roadmap
  • Lean & business canvas
  • Value proposition design

Approach

A structured (and quite well known :D ) approach to tackle complex challenges and create innovative solutions.

discover

Discover

Start by thoroughly understanding the problem and gathering insights. Conduct research, empathize with users, and explore various perspectives to identify opportunities and challenges.

define

Define

Defining a clear and focused problem statement based on the insights gained. Synthesize the information collected during the discovery phase to establish the project's objectives and scope.

develop

Develop

Once the problem is well-defined, generating creative solutions. Brainstorm, ideate, and prototype different concepts to explore a wide range of possibilities.

deliver

Deliver

Refine and test prototypes to identify the most effective solution. The chosen solution is then implemented and brought to life, considering the needs and preferences of the end-users.

iterate

Iterate

Continuously iterate and refine ideas, allowing for feedback and adjustments at each stage. Ensure a comprehensive and user-centric solution while encouraging creative thinking and adaptability.